What’s in a name? Psychologists are studying the power of metaphor and are starting to wonder if a rose by any other name really would smell as sweet…
Drawing on philosophy and linguistics, cognitive scientists have begun to see the basic metaphors that we use all the time not just as turns of phrase, but as keys to the structure of thought. By taking these everyday metaphors as literally as possible, psychologists are upending traditional ideas of how we learn, reason, and make sense of the world around us. The result has been a torrent of research testing the links between metaphors and their physical roots, with many of the papers reading as if they were commissioned by Amelia Bedelia, the implacably literal-minded children’s book hero. Researchers have sought to determine whether the temperature of an object in someone’s hands determines how “warm” or “cold” he considers a person he meets, whether the heft of a held object affects how “weighty” people consider topics they are presented with, or whether people think of the powerful as physically more elevated than the less powerful.
What they have found is that, in fact, we do. Metaphors aren’t just how we talk and write, they’re how we think.
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Our instinctive, literal-minded metaphorizing can make us vulnerable to what seem like simple tweaks to our physical environment, with ramifications for everything from how we build polling booths to how we sell cereal. And at a broader level it reveals just how much the human body, in all its particularity, shapes the mind, suggesting that much of what we think of as abstract reasoning is in fact a sometimes awkward piggybacking onto the mental tools we have developed to govern our body’s interactions with its physical environment. Put another way, metaphors reveal the extent to which we think with our bodies.
“The abstract way we think is really grounded in the concrete, bodily world much more than we thought,” says John Bargh, a psychology professor at Yale and leading researcher in this realm. (Boston Globe)
It is said that the tactile system is the building block of human development.
So then…
Is an elephant simply an elephant?
What is the significance of a crescent?
Do symbols physically change us?
Examples of societal metaphors will be welcomed in the comments and posted for display and contemplation…
h/t: AL Daily
